Dijital d\u00fcnyada varl\u0131k g\u00f6steren her i\u015fletme i\u00e7in web sitesi performans\u0131n\u0131 \u00f6l\u00e7mek art\u0131k bir l\u00fcks de\u011fil, zorunluluk. Hele ki bir KOB\u0130 y\u00f6netiyorsan\u0131z, s\u0131n\u0131rl\u0131 kaynaklar\u0131n\u0131z\u0131 en do\u011fru yere y\u00f6nlendirmek zorundas\u0131n\u0131z. \u0130\u015fte tam da bu noktada Google Analytics 4 (GA4) devreye giriyor. Bu google analytics 4 rehberi<\/strong>, size hem temel kurulumu hem de geli\u015fmi\u015f olay takibi ve d\u00f6n\u00fc\u015f\u00fcm izleme ad\u0131mlar\u0131n\u0131 samimi bir dille anlatacak. \u00c7\u00fcnk\u00fc verileri do\u011fru okumak, b\u00fcy\u00fcmeyi h\u0131zland\u0131rman\u0131n anahtar\u0131d\u0131r.<\/p>\n Eski Universal Analytics’in aksine GA4, yapay zeka destekli \u00e7\u0131kar\u0131mlar, kullan\u0131c\u0131 odakl\u0131 veri modeli ve daha esnek etkinlik yap\u0131s\u0131 sunar. \u00d6rne\u011fin, bir e-ticaret siteniz<\/a> varsa, kullan\u0131c\u0131lar\u0131n hangi \u00fcr\u00fcnleri inceledi\u011fini, sepete ekleyip vazge\u00e7ti\u011fini ad\u0131m ad\u0131m g\u00f6rebilirsiniz. Mobil uygulama ve web trafi\u011fini tek bir havuzda birle\u015ftirebilir, b\u00f6ylece t\u00fcm dijital kanallar\u0131n\u0131z\u0131 b\u00fct\u00fcnc\u00fcl de\u011ferlendirebilirsiniz. Ayr\u0131ca, dijital pazarlama analiti\u011fi<\/a> alan\u0131nda \u00f6nemli bir ad\u0131m atman\u0131z\u0131 sa\u011flar.<\/p>\n Ga4 kurulumu<\/strong> sand\u0131\u011f\u0131n\u0131zdan daha kolay. \u00d6ncelikle bir Google hesab\u0131yla analytics.google.com adresine giri\u015f yap\u0131n. Kar\u015f\u0131n\u0131za \u00e7\u0131kan sihirbaz sizi y\u00f6nlendirecek, ancak ben yine de kritik ad\u0131mlar\u0131 \u00f6zetleyeyim.<\/p>\n “M\u00fclk olu\u015ftur” butonuna t\u0131klay\u0131n, ad\u0131n\u0131z\u0131, sekt\u00f6r\u00fcn\u00fcz\u00fc ve raporlama saat diliminizi se\u00e7in. \u0130\u015fletmenizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re orta veya b\u00fcy\u00fck i\u015fletme kategorisini i\u015faretleyebilirsiniz. Ard\u0131ndan, veri ak\u0131\u015f\u0131n\u0131z\u0131 tan\u0131mlaman\u0131z gerekiyor: Web, iOS veya Android. \u00c7o\u011funlukla \u201cWeb\u201d se\u00e7ene\u011fiyle ilerliyoruz. Burada sitenizin URL\u2019sini girip ak\u0131\u015f ad\u0131n\u0131 belirliyorsunuz.<\/p>\n Olu\u015fturdu\u011funuz veri ak\u0131\u015f\u0131 size bir \u00f6l\u00e7\u00fcm kimli\u011fi (Measurement ID, G- ile ba\u015flar) verecek. Bu kodu sitenizin t\u00fcm sayfalar\u0131na eklemelisiniz. E\u011fer WordPress kullan\u0131yorsan\u0131z, pop\u00fcler eklentilerden biriyle (\u00f6rne\u011fin Site Kit by Google) ya da tema ayarlar\u0131ndan header b\u00f6l\u00fcm\u00fcne yap\u0131\u015ft\u0131rarak i\u015flemi tamamlayabilirsiniz. Kod ekleme konusunda zorlan\u0131yorsan\u0131z, teknik SEO<\/a> veya geli\u015ftirici destek alman\u0131z faydal\u0131 olur. Unutmay\u0131n, izleme kodu do\u011fru yerle\u015ftirilmezse veri toplayamazs\u0131n\u0131z. Google Search Console<\/a> entegrasyonu da ileride raporlar\u0131n\u0131z\u0131 zenginle\u015ftirecektir.<\/p>\n Olay takibi<\/strong>, GA4\u2019\u00fcn bel kemi\u011fidir. Eski s\u00fcr\u00fcmdeki sayfa g\u00f6r\u00fcnt\u00fcleme odakl\u0131 yakla\u015f\u0131mdan kurtulup, her etkile\u015fimi bir olay olarak g\u00f6r\u00fcrs\u00fcn\u00fcz. Bu sayede ziyaret\u00e7ilerin sitenizde ger\u00e7ekte ne yapt\u0131\u011f\u0131n\u0131 daha net anlars\u0131n\u0131z.<\/p>\n GA4, hi\u00e7bir ek kodlama gerektirmeden bir\u00e7ok kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 otomatik olarak kaydeder: sayfa kayd\u0131rma (scroll), d\u0131\u015f ba\u011flant\u0131 t\u0131klamalar\u0131, site i\u00e7i arama, video etkile\u015fimleri gibi. \u00d6rne\u011fin, blog yaz\u0131lar\u0131n\u0131z\u0131n ne kadar\u0131n\u0131n okundu\u011funu g\u00f6rmek i\u00e7in ekstra bir \u015fey yapman\u0131z gerekmez; yeter ki geli\u015fmi\u015f \u00f6l\u00e7\u00fcm se\u00e7ene\u011fini etkinle\u015ftirin.<\/p>\n Ancak i\u015f hedeflerinize \u00f6zg\u00fc etkile\u015fimleri \u00f6l\u00e7mek istiyorsan\u0131z, \u00f6zel olaylar tan\u0131mlamal\u0131s\u0131n\u0131z. Diyelim ki bir \u201cfiyat teklifi al\u201d butonunun t\u0131klanmas\u0131n\u0131 izlemek istiyorsunuz. GA4 aray\u00fcz\u00fcnde \u201cOlaylar\u201d b\u00f6l\u00fcm\u00fcne gidip \u201cOlay olu\u015ftur\u201d diyerek, belirli bir t\u0131klama metnine veya CSS se\u00e7icisine g\u00f6re kural tan\u0131mlayabilirsiniz. Alternatif olarak Google Tag Manager (GTM) kullanmak size daha geni\u015f imk\u00e2nlar sunar. GTM ile buton t\u0131klamalar\u0131n\u0131, form g\u00f6nderimlerini ve hatta al\u0131\u015fveri\u015f sepeti g\u00fcncellemelerini rahatl\u0131kla takip edebilirsiniz. Bu yakla\u015f\u0131m, landing page d\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/a> s\u00fcrecinizin de temelini olu\u015fturur.<\/p>\n D\u00f6n\u00fc\u015f\u00fcm izleme<\/strong>, GA4\u2019te olaylar\u0131n \u201cd\u00f6n\u00fc\u015f\u00fcm\u201d olarak i\u015faretlenmesiyle ger\u00e7ekle\u015fir. Sizin i\u00e7in de\u011ferli olan eylemleri belirleyin: bir sat\u0131n alma, newsletter kayd\u0131, demo talebi veya CTA t\u0131klamas\u0131<\/a> olabilir.<\/p>\n \u00d6nce, d\u00f6n\u00fc\u015fmek istedi\u011finiz olay\u0131n GA4\u2019te bir olay olarak tan\u0131mland\u0131\u011f\u0131ndan emin olun. Ard\u0131ndan \u201cYap\u0131land\u0131r\u201d > \u201cEtkinlikler\u201d yolunu izleyerek ilgili olay\u0131n yan\u0131ndaki anahtar\u0131 \u201cD\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretle\u201d konumuna getirin. Bundan sonra raporlar\u0131n\u0131zda d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na maliyeti ve kullan\u0131c\u0131lar\u0131n d\u00f6n\u00fc\u015f\u00fcm hunisindeki ad\u0131mlar\u0131n\u0131 detayl\u0131ca g\u00f6rebileceksiniz. \u00d6zellikle e-ticaret SEO<\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131zda, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini izlemek b\u00fcy\u00fcmenizi \u00f6l\u00e7eklendirmenizin ilk ad\u0131m\u0131d\u0131r.<\/p>\n GA4\u2019\u00fcn standart raporlar\u0131 iyi bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r, ancak as\u0131l g\u00fcc\u00fc \u00f6zel ke\u015fif raporlar\u0131nda yatar. \u0130htiyac\u0131n\u0131za g\u00f6re trafik kayna\u011f\u0131, kullan\u0131c\u0131 demografisi veya cihaz kategorisi k\u0131rabilirsiniz. \u00d6rne\u011fin, Core Web Vitals<\/a> metrikleri ile kullan\u0131c\u0131 deneyimini ili\u015fkilendirebilirsiniz. Yava\u015f y\u00fcklenen sayfalar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6rmek, site h\u0131z\u0131 optimizasyonu<\/a> i\u00e7in sizi motive edecektir.<\/p>\n Unutmay\u0131n, verilerin g\u00fcc\u00fc onlar\u0131 eyleme d\u00f6kebilme yetene\u011finize ba\u011fl\u0131. Haftal\u0131k olarak GA4 raporlar\u0131n\u0131z\u0131 kontrol edin, anormallikleri ara\u015ft\u0131r\u0131n ve \u00f6\u011frendiklerinizle sayfalar\u0131n\u0131z\u0131 iyile\u015ftirin. Bu google analytics 4 rehberi<\/strong> size sa\u011flam bir temel sunuyor; art\u0131k top sizde.<\/p>\n Ancak bazen i\u015fin uzman\u0131na dan\u0131\u015fmak en verimlisi. Moka Dijital olarak, GA4 kurulumundan \u00f6zel raporlamaya, d\u00f6n\u00fc\u015f\u00fcm izleme stratejilerinden veri odakl\u0131 b\u00fcy\u00fcme dan\u0131\u015fmanl\u0131\u011f\u0131na kadar yan\u0131n\u0131zday\u0131z. Siz i\u015finize odaklan\u0131rken, dijital performans\u0131n\u0131z\u0131 biz y\u00f6netelim. Hemen bizimle ileti\u015fime ge\u00e7in, web sitenizin ger\u00e7ek potansiyelini ortaya \u00e7\u0131karal\u0131m!<\/p>\n GA4, oturum bazl\u0131 de\u011fil, kullan\u0131c\u0131 ve olay bazl\u0131 bir veri modeli kullan\u0131r. Bu sayede mobil uygulama ve web trafi\u011fini birle\u015ftirir, yapay zeka destekli i\u00e7g\u00f6r\u00fcler sunar ve d\u00f6n\u00fc\u015f\u00fcm pencereleri daha esnektir. Ayr\u0131ca GA4, kullan\u0131c\u0131 gizlili\u011fine daha duyarl\u0131d\u0131r ve \u00e7erezsiz gelece\u011fe haz\u0131rl\u0131kl\u0131d\u0131r.<\/p>\n Temel kurulum \u00e7o\u011fu web sitesi sahibinin yapabilece\u011fi kadar basittir. Ancak geli\u015fmi\u015f olay takibi veya e-ticaret entegrasyonu i\u00e7in Google Tag Manager kullan\u0131m\u0131 gerekebilir, ki bu da orta d\u00fczeyde teknik bilgi ister. Zorlan\u0131rsan\u0131z profesyonel destek alman\u0131z \u00f6nerilir.<\/p>\n \u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleme, sepete ekleme, sepetten kald\u0131rma, \u00f6deme s\u00fcreci ad\u0131mlar\u0131, sat\u0131n alma ve iade gibi temel e-ticaret olaylar\u0131n\u0131 mutlaka izleyin. Ayr\u0131ca kampanya banner t\u0131klamalar\u0131 ve \u00fcr\u00fcn listesi etkile\u015fimleri de \u00f6nemlidir. GA4\u2019\u00fcn \u201cGeli\u015fmi\u015f e-ticaret\u201d raporlar\u0131 bu verileri otomatik olarak d\u00fczenler.<\/p>\n \u00d6nce d\u00f6n\u00fc\u015f\u00fcme d\u00f6n\u00fc\u015ft\u00fcrmek istedi\u011finiz olay\u0131 bir olay olarak tan\u0131mlay\u0131n. Ard\u0131ndan GA4 aray\u00fcz\u00fcnde \u201cEtkinlikler\u201d sekmesinden ilgili olay\u0131 bulup sa\u011fdaki anahtar ile \u201cD\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretle\u201dyin. B\u00f6ylece o olay art\u0131k d\u00f6n\u00fc\u015f\u00fcm olarak raporlan\u0131r ve t\u00fcm d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 metriklerde g\u00f6r\u00fcn\u00fcr.<\/p>\n GA4 m\u00fclk\u00fcn\u00fcz\u00fcn \u201cYap\u0131land\u0131r\u201d b\u00f6l\u00fcm\u00fcnde \u201c\u00dcr\u00fcn Ba\u011flant\u0131lar\u0131\u201dna t\u0131klay\u0131n ve \u201cGoogle Search Console\u201d ba\u011flant\u0131s\u0131n\u0131 se\u00e7in. \u0130lgili m\u00fclk\u00fc se\u00e7ip onaylad\u0131\u011f\u0131n\u0131zda, Google Search Console<\/a> verileriniz GA4 raporlar\u0131n\u0131zda iki yeni b\u00f6l\u00fcm alt\u0131nda g\u00f6r\u00fcnecektir: Organik arama sorgular\u0131 ve organik trafik. Bu sayede SEO performans\u0131n\u0131z\u0131 kullan\u0131c\u0131 davran\u0131\u015f\u0131 verileriyle birlikte de\u011ferlendirebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":" GA4 kurulumu, olay takibi ve d\u00f6n\u00fc\u015f\u00fcm izleme ad\u0131mlar\u0131n\u0131 ke\u015ffedin. KOB\u0130’ler i\u00e7in ad\u0131m ad\u0131m Google Analytics 4 rehberi. Web sitenizin performans\u0131n\u0131 veriyle art\u0131r\u0131n!<\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":1,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":201,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions\/201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mokadijital.com\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}GA4’\u00fcn \u0130\u015fletmelere Sundu\u011fu Ba\u015fl\u0131ca Avantajlar<\/h3>\n
GA4 Kurulumu: Ad\u0131m Ad\u0131m Ba\u015flang\u0131\u00e7<\/h2>\n
GA4 M\u00fclk\u00fc Nas\u0131l Olu\u015fturulur?<\/h3>\n
\u0130zleme Kodunu Web Sitenize Ekleme Y\u00f6ntemleri<\/h3>\n
Olay Takibi ile Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 Derinlemesine \u0130nceleyin<\/h2>\n
GA4\u2019te Otomatik Olaylar<\/h3>\n
\u00d6zel Olaylar\u0131 Yap\u0131land\u0131rmak<\/h3>\n
D\u00f6n\u00fc\u015f\u00fcm \u0130zleme: Hedeflerinizi \u00d6l\u00e7\u00fcn ve Optimize Edin<\/h2>\n
D\u00f6n\u00fc\u015f\u00fcm Olaylar\u0131n\u0131 Tan\u0131mlama<\/h3>\n
Verileri Anlaml\u0131 Raporlara D\u00f6n\u00fc\u015ft\u00fcrme<\/h2>\n
S\u0131k\u00e7a Sorulan Sorular<\/h2>\n
GA4 ve Universal Analytics aras\u0131ndaki temel farklar nelerdir?<\/h3>\n
GA4 kurulumu i\u00e7in teknik bilgiye ihtiya\u00e7 var m\u0131?<\/h3>\n
E-ticaret sitesi i\u00e7in hangi GA4 olaylar\u0131n\u0131 izlemeliyim?<\/h3>\n
GA4\u2019te d\u00f6n\u00fc\u015f\u00fcm izleme nas\u0131l yap\u0131l\u0131r?<\/h3>\n
GA4 verilerini Google Search Console ile nas\u0131l entegre ederim?<\/h3>\n